Score leads and signals
by what matters to you

Signalist ranks people and signals against your ICP and value proposition, so your team always works the highest-priority opportunities first.

Scored against your ICP · hover a lead
KV
Katharina Vogel
VP Sales · Acme
Prio 1
Why Prio 1Decision-maker at an ICP-fit company with a fresh funding signal.
MC
Michael Chen
Director of Sales · Brightpeak
Prio 2
Why Prio 2Right persona and ICP fit — no active buying signal yet.
JO
James Okafor
Marketing Lead · Nordwind
Prio 3
Why Prio 3Adjacent persona and lower buying intent right now.
PN
Petra Novák
Intern · Vantage
DQ
DisqualifiedNot a decision-maker — filtered out automatically.
Lead & signal scoring

Score every lead against your exact ICP

Define your company segments and personas once, then choose which scoring logic applies to each combination.

KV
Katharina Vogel · VP SalesAcme · Digital Product Company
Prio 1
ICP company segmentMatches “Digital Product Company”.
Target personaDecision-maker in Sales.
Buying signalRaised a Series A two weeks ago.
DisqualifiersNone found.
ResultDecision-maker at an ICP-fit company with a fresh funding signal — scored Prio 1.
How scoring works

From segments to a ranked queue

Set it up once and every new lead and signal is prioritized automatically, so reps always work the best-fit, best-timed opportunities first.

Company segments

Group accounts the way you sell to them.

Persona segments

Define the roles that matter to you.

Map the scoring

Pick the logic for each combination.

Ranked queue

Leads and signals prioritized P1 to P3.

What customers say

Score by fit and intent, not gut feel

"Signalist is the perfect combination of software and a team that guides us through the jungle of Outbound."
MK
Marie Kanellopulos
MD · Done!Berlin
FAQ

Scoring, answered

How Signalist scores every lead and signal by fit and intent.

Still have a question? Talk to us
Every lead and signal is scored by fit (does this match your ICP?) and intent (is there a buying signal now?), so your best opportunities rise to the top.
Yes — scoring is explained in plain language, not a black box, so you know exactly why a lead is P1 versus one to ignore.
You define what each priority means with your own criteria and examples, and Signalist applies them consistently across every lead and signal.
Yes. As new signals fire or accounts change, scores update, so a warming account moves up your list automatically.
It tells you who to contact first and why, and that context feeds the drafted message so your outreach stays relevant.
Keep exploring

Related resources

Reach the right people, at the right time.

Signal-based outreach and nurturing, built for teams that win on relevance, not volume.